The mobile teams quietly out-shipping their category.
Real customers, real numbers. Each story breaks down the challenge, the approach we shipped together, and the metrics that moved.
Featured story · Retail · E-commerce
Northwind tripled promo-link conversion and proved out paid social ROI.
“Link Trail turned 'I clicked an Instagram ad' into a fully-attributed install on the right product page. Our paid team finally trusts the data.”
Northwind Commerce
Retail · E-commerce
How Northwind moved off IP-only attribution and used deferred deep links to triple promo-link conversion.
- Promo-link install conversion
- 3.2×
- Attributed installs from paid social
- +48%
- Time spent reconciling reports
- −72%
Read the story
Health & Fitness · Consumer subscription
Kestrel Fitness
Why Kestrel ripped out their MMP and replaced IP-only matching with Link Trail's multi-signal waterfall.
- Lift in attributed installs
- +45%
- Avg. fingerprint confidence
- 0.92
- Migration to production
- <24h
Feb 18, 2026 · 6 min read
Music streaming · Consumer subscription
Lumen Music
How Lumen cut paid acquisition fraud by 78% — and stopped paying for installs that never opened the app twice.
- Fraudulent installs in paid channels
- −78%
- Annualized spend recovered
- $1.2M
- Bad partners cut
- 12
Jan 22, 2026 · 7 min read
Digital publishing
Pinecone News
How Pinecone consolidated four mobile vendors into one and shipped deep links to every article URL on the web.
- Vendors consolidated
- 4 → 1
- App opens from social shares
- +62%
- Articles deep-linkable
- 100%
Dec 9, 2025 · 4 min read