Customer story · Digital publishing
Pinecone turned every article URL into a deep, attributed surface.
How Pinecone consolidated four mobile vendors into one and shipped deep links to every article URL on the web.
- Vendors consolidated
- 4 → 1
- App opens from social shares
- +62%
- Articles deep-linkable
- 100%
The challenge
Pinecone's mobile experience and web experience were stitched together by four vendors: one for short links, one for QR, one for attribution, one for deep linking. The team spent more time reconciling dashboards than running tests.
The approach
01One short domain for everything
Pinecone migrated their existing pn.news short domain to Link Trail, kept their existing slugs alive via a redirect map, and gained per-article QR codes for free.
02Universal Links + App Links per article
Link Trail serves AASA and assetlinks.json from pn.news, so every article URL deep-links into the app when installed — and falls back to the mobile web in two taps when not.
03Cohort attribution back into Amplitude
Daily attribution exports flow into Pinecone's Amplitude workspace, so the editorial team can finally answer 'which headline drove which subscription?'
The results
Pinecone retired three vendors in the first six weeks. App opens from social shares climbed 62% as deep linking covered the long tail of article URLs, and the team rebuilt their content performance review on Link Trail's webhook stream.
Consolidation usually means losing capability. With Link Trail we lost three contracts and gained things we'd never been able to ship.
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